The space where Ton Wesseling sends stuff 2

open email :-)

Just a great way to do your marketing on twitter as a startup

Twitter.com Summize-logo-large
& Marketing on your beta invite startup tool

Developed a new cool tool? Spreading out some beta invites?

1) Create a twitter.com account. (you probably already did :-)
2) Watch summize.com for your brand / tool name (through their API)
3) Make a script that wil automated follow people on twitter talking about you (who you don't follow yet) and send them an automated reply which tells: if you follow me back, i will send you a direct message with your beta invite!
4) Scan the twitter api for new followers on your account: once you notice the new follower send the direct message with the unique beta code.

Should work awesome (when people talk about you, their more open for contact, great attention / conversion).
And when their in, you'll have twitter to communicate with them!

Now just make sure that you only follow people who talk positive about you. Not to people talking about they don't like your tool or your marketing techniques on twitter :-)

Cool views on too much conversations

Someday it would happen that someone would say "social networks sucks" or "there is too much conversation"
I don't need to participate in everything!

I'm stil with Robert Scoble. Inspiration comes from noise. Noise is fun
Fun thing is that the frienfeed stream (en comments) on Jeremiah's topic (post number 3) brought me more insights than the post itself

Read:

And I didn't read all topics yet, that's my I'm posting this 2, as a reminder for the weekend :-)

Interesting posts on advertising future

Whats the bubble in all web startups focussing on revenues from advertising while we are shifting towards a word-of-mouth custumer centric descision making market?

Great posts on the future of advertising which i found through the VRM project (workshop this monday: http://cyber.law.harvard.edu/projectvrm/VRMworkshop), this post at Doc Searls his blog: http://blogs.law.harvard.edu/doc/2008/07/09/vrm-catch-up-and-get-ahead/ which leads me to this post: http://blogs.law.harvard.edu/vrm/2008/07/09/vrmusings/ which brought me:

Shift Happens – The Future of Advertising

In a world of rapid change, shift piles upon shift.  One can get thoroughly confused and draw the wrong conclusions by focusing on one change while losing sight of the shifts that are coming up.

Advertising is a case in point.  Seismic shifts are shaking up the world of advertising big time. But which shift is most relevant?  And what are the implications for executives?

Release 0.9: Don't Cry For Me, MicroHoogle!

...or why Facebook and user-managed-metadata are more interesting than Microsoft, Yahoo! or (current) Google combined.

While the spotlight in the online world focuses on Google, Yahoo! and Microsoft, the long-term news is happening closer to home - where users interact among themselves through the Web and through online social networks. Companies with agendas mutter about user "privacy" as they jockey to promote or prevent industry consolidation - but the privacy discussion will change from "protection by the authorities" to self-determination as users learn to take control over their own data online. As they spread their "presence" online, they are looking not for privacy, but for recognition as individuals, by friends and by vendors.